diff --git a/client/a8c-for-agencies/sections/partner-directory/lib/lead-matching-visibility.ts b/client/a8c-for-agencies/sections/partner-directory/lib/lead-matching-visibility.ts
index 0b1e0c79978f..2a93ac945168 100644
--- a/client/a8c-for-agencies/sections/partner-directory/lib/lead-matching-visibility.ts
+++ b/client/a8c-for-agencies/sections/partner-directory/lib/lead-matching-visibility.ts
@@ -3,6 +3,14 @@ import { isEnabled } from '@automattic/calypso-config';
 export const A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG =
 	'a4a-partner-directory-lead-matching';
 
+export const A4A_PARTNER_DIRECTORY_LEAD_MATCHING_PILOT_AGENCY_IDS = new Set( [
+	232667176, 251102500, 234036126, 234278359, 232640028,
+] );
+
+export const isLeadMatchingPilotAgency = ( agencyId?: number ) =>
+	typeof agencyId === 'number' &&
+	A4A_PARTNER_DIRECTORY_LEAD_MATCHING_PILOT_AGENCY_IDS.has( agencyId );
+
 export const isLeadMatchingSectionEnabled = () =>
 	isEnabled( A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG );
 
diff --git a/client/a8c-for-agencies/sections/partner-directory/lib/test/lead-matching-visibility.test.ts b/client/a8c-for-agencies/sections/partner-directory/lib/test/lead-matching-visibility.test.ts
new file mode 100644
index 000000000000..318519501fa2
--- /dev/null
+++ b/client/a8c-for-agencies/sections/partner-directory/lib/test/lead-matching-visibility.test.ts
@@ -0,0 +1,38 @@
+jest.mock( '@automattic/calypso-config', () => ( {
+	isEnabled: jest.fn(),
+} ) );
+
+import { isEnabled } from '@automattic/calypso-config';
+import {
+	A4A_PARTNER_DIRECTORY_LEAD_MATCHING_PILOT_AGENCY_IDS,
+	isLeadMatchingPilotAgency,
+	isLeadMatchingSectionEnabled,
+} from '../lead-matching-visibility';
+
+const mockedIsEnabled = isEnabled as jest.MockedFunction< typeof isEnabled >;
+
+describe( 'lead matching visibility', () => {
+	beforeEach( () => {
+		mockedIsEnabled.mockReset();
+	} );
+
+	it( 'returns true when the global feature flag is enabled', () => {
+		mockedIsEnabled.mockReturnValue( true );
+
+		expect( isLeadMatchingSectionEnabled() ).toBe( true );
+	} );
+
+	it( 'returns true for pilot agencies', () => {
+		for ( const agencyId of A4A_PARTNER_DIRECTORY_LEAD_MATCHING_PILOT_AGENCY_IDS ) {
+			expect( isLeadMatchingPilotAgency( agencyId ) ).toBe( true );
+		}
+	} );
+
+	it( 'returns false for non-pilot agencies', () => {
+		mockedIsEnabled.mockReturnValue( false );
+
+		expect( isLeadMatchingPilotAgency( 123 ) ).toBe( false );
+		expect( isLeadMatchingPilotAgency() ).toBe( false );
+		expect( isLeadMatchingSectionEnabled() ).toBe( false );
+	} );
+} );
diff --git a/client/state/a8c-for-agencies/agency/actions.ts b/client/state/a8c-for-agencies/agency/actions.ts
index c279aadc47d2..1de30d1653a5 100644
--- a/client/state/a8c-for-agencies/agency/actions.ts
+++ b/client/state/a8c-for-agencies/agency/actions.ts
@@ -2,6 +2,10 @@ import config from '@automattic/calypso-config';
 import { translate } from 'i18n-calypso';
 // Required for modular state.
 import 'calypso/state/a8c-for-agencies/init';
+import {
+	A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG,
+	A4A_PARTNER_DIRECTORY_LEAD_MATCHING_PILOT_AGENCY_IDS,
+} from 'calypso/a8c-for-agencies/sections/partner-directory/lib/lead-matching-visibility';
 import { errorNotice } from 'calypso/state/notices/actions';
 import { NoticeActionOptions } from 'calypso/state/notices/types';
 import { APIError, Agency, AgencyThunkAction, UserBillingType } from '../types';
@@ -152,6 +156,13 @@ export function receiveAgencies( agencies: Agency[] ): AgencyThunkAction {
 			if ( ! config.isEnabled( 'a4a-partner-directory' ) && newAgency.partner_directory.allowed ) {
 				config.enable( 'a4a-partner-directory' );
 			}
+
+			if (
+				! config.isEnabled( A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG ) &&
+				A4A_PARTNER_DIRECTORY_LEAD_MATCHING_PILOT_AGENCY_IDS.has( newAgency.id )
+			) {
+				config.enable( A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG );
+			}
 		}
 	};
 }
diff --git a/client/state/a8c-for-agencies/agency/test/actions.ts b/client/state/a8c-for-agencies/agency/test/actions.ts
index 1e35f74dee9e..bfb9bc418742 100644
--- a/client/state/a8c-for-agencies/agency/test/actions.ts
+++ b/client/state/a8c-for-agencies/agency/test/actions.ts
@@ -1,11 +1,44 @@
+jest.mock( '@automattic/calypso-config', () => {
+	const isEnabled = jest.fn();
+	const enable = jest.fn();
+
+	return {
+		__esModule: true,
+		default: {
+			isEnabled,
+			enable,
+		},
+		isEnabled,
+		enable,
+	};
+} );
+
+jest.mock(
+	'calypso/a8c-for-agencies/sections/partner-directory/lib/lead-matching-visibility',
+	() => ( {
+		A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG: 'a4a-partner-directory-lead-matching',
+		A4A_PARTNER_DIRECTORY_LEAD_MATCHING_PILOT_AGENCY_IDS: new Set( [
+			232667176, 251102500, 234036126, 234278359, 232640028,
+		] ),
+	} )
+);
+
+import config from '@automattic/calypso-config';
+import { A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG } from 'calypso/a8c-for-agencies/sections/partner-directory/lib/lead-matching-visibility';
 import { JETPACK_CURRENT_AGENCY_UPDATE } from '../action-types';
-import { updateActiveAgencyAvailability, updateActiveAgencyLeadMatching } from '../actions';
+import {
+	receiveAgencies,
+	updateActiveAgencyAvailability,
+	updateActiveAgencyLeadMatching,
+} from '../actions';
 import type { A4AStore, Agency } from '../../types';
 import type {
 	AgencyLeadMatchingProfile,
 	LeadMatchingDetails,
 } from 'calypso/a8c-for-agencies/sections/partner-directory/types';
 
+const mockedConfig = config as jest.Mocked< typeof config >;
+
 const createLeadMatchingDraft = (
 	overrides: Partial< LeadMatchingDetails > = {}
 ): LeadMatchingDetails => ( {
@@ -179,6 +212,12 @@ const isCurrentAgencyUpdateAction = ( action: unknown ): action is CurrentAgency
 	'activeAgency' in action;
 
 describe( 'a8c-for-agencies agency actions', () => {
+	beforeEach( () => {
+		mockedConfig.isEnabled.mockReset();
+		mockedConfig.enable.mockReset();
+		mockedConfig.isEnabled.mockReturnValue( false );
+	} );
+
 	describe( '#updateActiveAgencyLeadMatching()', () => {
 		test( 'merges draft updates against the latest active agency state', () => {
 			let state = createState(
@@ -299,4 +338,54 @@ describe( 'a8c-for-agencies agency actions', () => {
 			).toBe( false );
 		} );
 	} );
+
+	describe( '#receiveAgencies()', () => {
+		test( 'enables the lead matching feature flag for pilot agencies', () => {
+			let state = createState( createAgency() );
+			const getState = () => state;
+			const dispatch: jest.Mock = jest.fn( ( actionOrThunk: unknown ) => {
+				if ( typeof actionOrThunk === 'function' ) {
+					return actionOrThunk( dispatch, getState, undefined );
+				}
+
+				if ( isCurrentAgencyUpdateAction( actionOrThunk ) ) {
+					state = {
+						...state,
+						a8cForAgencies: {
+							...state.a8cForAgencies,
+							agencies: {
+								...state.a8cForAgencies.agencies,
+								activeAgency: actionOrThunk.activeAgency,
+							},
+						},
+					};
+				}
+
+				return actionOrThunk;
+			} );
+
+			receiveAgencies( [ createAgency( { id: 232667176 } ) ] )( dispatch, getState, undefined );
+
+			expect( mockedConfig.enable ).toHaveBeenCalledWith(
+				A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG
+			);
+		} );
+
+		test( 'does not enable the lead matching feature flag for non-pilot agencies', () => {
+			const getState = () => createState( createAgency() );
+			const dispatch: jest.Mock = jest.fn( ( actionOrThunk: unknown ) => {
+				if ( typeof actionOrThunk === 'function' ) {
+					return actionOrThunk( dispatch, getState, undefined );
+				}
+
+				return actionOrThunk;
+			} );
+
+			receiveAgencies( [ createAgency( { id: 123 } ) ] )( dispatch, getState, undefined );
+
+			expect( mockedConfig.enable ).not.toHaveBeenCalledWith(
+				A4A_PARTNER_DIRECTORY_LEAD_MATCHING_FEATURE_FLAG
+			);
+		} );
+	} );
 } );